Our Brands
EXMARK
Founded in 1982 in Beatrice, Nebraska, Exmark has grown from a seven-person operation into a dominant force in professional turf care. After expanding from walk-behind units to commercial riders in the late '80s, the company revolutionized the industry in 1995 with the Lazer Z. Today, Exmark remains a market leader, producing American-made, state-of-the-art zero-turn mowers trusted by landscaping professionals nationwide.
Source: https://www.exmark.com/exmark-advantage/company-info
ECHO
Established in 1972 in Northbrook, Illinois, ECHO has spent over 50 years leading the outdoor power equipment industry. Specializing in high-performance 2-cycle engines and handheld tools, the company moved its operations to Lake Zurich in 1985, where it now operates out of a massive 771,000-square-foot facility. Known for pioneering modern landscaping technology, ECHO is credited with inventing essential tools like the backpack and handheld blowers.
Source: https://www.echo-usa.com/about/company-history
BRIGGS & STRATTON
Established in 1908 through a partnership between Stephen F. Briggs and Harold M. Stratton, Briggs & Stratton has been a powerhouse in the engine industry for over a century. After supporting agricultural and military sectors for decades, the company transformed the landscaping world in 1953 with the invention of the first lightweight aluminum engine. This breakthrough made lawn care more accessible and led to further innovations like the Kool Bore series. Today, the company leads in sustainable manufacturing, producing modern engines made from up to 98% recycled aluminum.
Source: https://www.briggsandstratton.com/eu/en_gb/support/maintenance-how-to/browse/history-of-the-lawn-mower.html
GENERAC
Since its founding in 1959, Generac has been a trailblazer in the power generation industry, notably becoming the first to provide cost-effective home standby solutions. By engineering engines purpose-built for backup power, they have secured their position as the world's leading manufacturer of residential generators. Beyond home backup, Generac offers an extensive catalog of portable, industrial, and mobile power units, alongside advanced transfer switches and high-performance pressure washers designed for both domestic and heavy-duty commercial use.
Source: https://www.generac.com/about/
KAWASAKI
Kawasaki’s reputation for engine quality is hard-coded into its DNA, stemming from a 120-year legacy of engineering excellence that began with Shozo Kawasaki’s shipyard in 1878. Throughout its history, the company has evolved from a shipbuilding pioneer into a global powerhouse in rolling stock, aircraft, and high-performance motorcycles. By prioritizing technical expertise and controlled innovation over disruptive trends, Kawasaki has maintained an integral relationship with heavy industry. This long-term focus on precision and reliability allows them to continuously deliver superior engine performance while keeping a watchful eye on the future of sustainable energy.
Source: https://global.kawasaki.com/en/history/dna/
KOHLER
Kohler’s history is a testament to the "Bold Look" of innovation, a journey that began in 1873 when John Michael Kohler transformed a cast-iron hitching weight into a bathtub. Over the past 150 years, the company has masterfully balanced its roots in craftsmanship with a forward-thinking approach to kitchen, bath, and power systems. By remaining a family-owned enterprise, Kohler has avoided the pitfalls of short-term market pressures, instead focusing on an "intentional evolution" that adds value through superior design and engineering. This steady, debt-conscious growth has allowed them to build an integral presence in the engine and power industries, ensuring that every product—from luxury fixtures to heavy-duty engines—is built with a watchful eye on quality and long-term reliability.
Source: https://www.kohlercompany.com/who-we-are/our-history/
MO-DECK (MDI Products)
Born from a chemist’s frustration with ineffective DIY fixes like vegetable and penetrating oils, MDI Products has spent over 23 years perfecting the science of "non-stick" maintenance. The flagship solution, MO-DECK, utilizes a specialized polymer formula that adheres to equipment surfaces to prevent grass clumping and snow buildup, ensuring cleaner lawns and more efficient machinery. By focusing on intentional, performance-driven refinements rather than disruptive changes, MDI has secured global endorsements from major manufacturers, providing a professional-grade alternative to traditional sprays that keeps equipment running smoothly across the globe.
Source: https://mo-deck.com/pages/about-us
TORO
Born in 1914, The Toro Company has evolved from a small engine manufacturer into a global titan of outdoor maintenance. Originally established as the Toro Motor Company to supply engines for Bull Tractors, the firm successfully pivoted after its primary partner's decline, eventually revolutionizing the golf and landscaping industries.
Through a century of strategic growth—highlighted by the acquisition of iconic brands like Whirlwind, Lawn-Boy, and Exmark—Toro has solidified its position as a leader in turf care, snow management, and irrigation. Today, the company continues to push the boundaries of the industry by integrating autonomous technology and sustainable electric solutions into its professional and residential equipment.
Source: https://www.thetorocompany.com/company-history
HUSQVARNA
With a legacy spanning over 330 years, Husqvarna has transitioned from a Swedish weapons foundry in 1689 into a global leader in outdoor power equipment. Its modern identity was forged in 1918 with the acquisition of Norrahammars Bruk, which introduced their first lawn mowers. By 1959, Husqvarna revolutionized the forestry industry with the launch of its first chainsaw, the Husqvarna 90, which significantly reduced noise levels compared to its competitors.
Today, the brand is defined by its commitment to professional-grade performance and technological breakthroughs in landscaping. From high-durability zero-turn mowers to ergonomic chainsaws and trimmers, Husqvarna focuses on balancing high power output with environmental considerations and user safety for both homeowners and professional arborists.
Source: https://www.husqvarna.com/us/discover/history
SHINDAIWA
Founded in 1955 with the "Hurricane" electric chainsaw, Shindaiwa has built a 70-year legacy of Japanese engineering excellence. Originally a manufacturer of industrial-grade welders and generators, the brand successfully translated that heavy-duty durability into the landscaping market. A pivotal 2008 merger with Kioritz to form the Yamabiko Corporation united Shindaiwa with the Echo brand, cementing its status as a global leader in high-performance outdoor power equipment.
Today, Shindaiwa is synonymous with professional-grade reliability, focusing on high-torque engines and ergonomic designs for the most demanding environments. By prioritizing mechanical longevity and low-emission technology, the company remains the top choice for commercial operators who require tools that can withstand rigorous, all-day use without compromise.
Source: https://www.shindaiwa-usa.com/company-history
HONDA
Since 1953, Honda has established itself as the global leader in engine manufacturing, producing millions of units annually for a vast range of industries. Renowned for engineering quiet, easy-to-start, and reliable power sources, the company supports over 3,000 different product applications worldwide. From heavy-duty construction and rescue equipment to residential lawn mowers, Honda's general-purpose engines are the preferred choice for manufacturers seeking to add premium value and dependable performance to their own brands.
Beyond mechanical excellence, Honda is deeply committed to environmental stewardship and domestic investment. The company has pioneered fuel-efficient, low-emission four-stroke technology, consistently meeting or exceeding stringent global environmental standards without sacrificing power. In the United States, a significant majority of their power products are manufactured in North Carolina, backed by extensive research and development facilities that ensure every engine is built to handle the rigors of both commercial and home use.
Source: https://engines.honda.com/company/about-us
EGO
Established in 2012, EGO Power+ has rapidly transformed the landscape of outdoor maintenance by proving that battery technology can rival and even surpass the performance of traditional gasoline engines. Backed by the global manufacturing expertise of the Chervon Group (founded in 1993), EGO launched in the United States before expanding into Europe in 2014. The brand is built on a foundation of intensive research and development, resulting in over 10 million units produced annually for more than 60 countries.
The company’s modern identity is centered on its "Challenge 2025" initiative, which aims to make battery power the primary energy source for outdoor equipment within the decade. By focusing on zero-emission solutions that eliminate the noise, vibration, and fumes of fossil fuels, EGO has positioned itself as a leader in sustainable innovation. Their growth is driven by a commitment to high-performance, professional-grade tools that simplify property maintenance for both residential and commercial users worldwide.
Source: https://egopowerplus.eu/about-ego/history-of-ego